Follow-up emails and SMS texts notifications for Appointments Events Sessions

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Follow-up emails and SMS text notification messages

Are you following up with your clients after your appointment/event/session have been completed with an automated follow-up notification?

If you answered no to this question, start following up with your clients today with automated email or SMS follow-ups.

As a business it is important to improve the quality of your services, develop relationships with your clients, and continue to grow your business.

One of the easiest ways to engage with your clients is to automatically send out email or SMS follow-up when a booking is complete. Automated follow-up can be scheduled to be sent 1 hour, 2 hour, 1 day, 1 week, 3 months, 6 months or 12 months after appointment/event/session is completed.

There’s no simple follow-up email or SMS that works for all businesses in all situations, and it can be a bit overwhelming to figure out exactly what you want to email or SMS your client. To get the ball rolling, we’ve put together 3 examples of what you can include in your emails/SMS that will give you a great start in following up with your clients.

Here are 4 examples of automatic follow-ups can be used:

  • Thank your client for using your services
  • Ask for feedback or to complete a survey
  • Promote your business
  • Remind your clients that you have not seen them for a while
  1. Thank your clients for using your services

After an appointment/event/session is complete, you still have the responsibility to stay in touch with your clients. A simple email follow-up that thanks the client for their business can go a long way. You can even ask for a review.

When the appointment/event/session is done make sure you’re top of mind when your client needs to schedule their next appointment. This will help your client service stand out and open the door for future communication

For example:

Hi [client name],

Thank you for using our services. If you have any questions about the work or service, please don’t hesitate to contact us directly.

We look forward to seeing you again soon.

Kind Regards,

[business name]

[email address]

[phone number]


  1. Ask for feedback or to complete a survey

Most clients won’t provide feedback unless you ask for it. It’s important for you to find out how you and your team are doing!

Asking for feedback in a follow-up email/SMS is a great way to hear from clients and improve your services.

Sometimes you’ll get negative feedback. While this isn’t what you want to hear, it’s important that you do receive this feedback. Negative feedback gives you an opportunity to find out how you can improve your services. Also, if you receive negative feedback, it provides you with an opportunity to remedy a negative situation and continue the relationship with the client.

Other times, you’ll receive positive feedback which is awesome. When you get positive feedback from a client, don’t stop there. There may be opportunities to get a client testimonial, online review, or get another booking.

For example:

We work hard to provide the best experience for our clients and are always looking for ways to improve. If you have any feedback please reply to this email directly. We read every email we get and appreciate your help in improving our client experience.

If you’d like to take your follow-up emails to the next level, we recommend providing your clients with a link to an online survey they can fill out.


  1. Promote Your Business

Follow-up emails can be used as an extra tool in your marketing mix.  The automatic follow-up can help you promote other products and services, encourage repeat business, and reach a new audience.

Are you active on social media? Will customers get opportunities to special deals and promotions if they like you on Facebook or follow you on Twitter?

If the answer is yes to any of the questions above, then follow-up emails are a great way to ask for a follow. Add a line of text like this to any customer follow-up emails:

 For example:

Would you like to stay up to date with the latest news and promotions from [your business name]? Don’t forget to like us on Facebook and follow us on Twitter.

Like [your Facebook business page] on Facebook

Follow [your twitter business page] on Twitter


  1. Remind your clients that you have not seen them for a while

Use your automated follow-up emails and SMS to remind your clients that its been a while since we last saw you. Putting your business front and centre in your client’s mind can generate repeat business.

For example:

It has been a while since we have seen you. Use coupon code 2020 to get a 10% discount on your next booking.

We look forward to seeing you real soon.

Kind Regards,

[business name]

[email address]

[phone number]